Two bipartisan bills introduced within a day of each other in Congress could reshape how American businesses collect, use, and share consumer data - and both bet on industry self-regulation rather than strict government mandates to get there. The Senate's "Commercial Privacy Bill of Rights Act" (S. 799), from Sens. John Kerry and John McCain, and the House's "Consumer Privacy Protection Act" (H.R. 1528), from Reps. Cliff Stearns and Jim Matheson, mark the most serious legislative attempt in over a decade to establish a baseline federal privacy standard.